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Taking the lead report - front page image What does leadership mean to girls and young women?

This research is an in-depth and ambitious look at female leadership: close to 10,000 girls and young women shared their ideas and experiences. 

Three-quarters of them told us they aspire to be leaders. But we know that only 24% of parliamentarians worldwide and only 5% of Fortune 500 CEOs are women. 

What does it take for girls to become leaders, to take control of their lives and their futures: at home, at work and in their communities and countries? 

Redefining leadership 

Girls are defining leadership for themselves. For them, the most important leadership qualities are striving for social and gender justice, making decisions collectively and leading in a way that empowers and helps others.

She sees an equal society without discrimination. She wants to stop discrimination based on gender, disabilities, and race. This is her ideal future.*

But what girls and young women see around them is not encouraging. In terms of power and control – who makes the decisions at family, local, corporate and national level – we are a long way from their vision of leadership and from achieving gender equality.

The lack of female role models, which runs through all levels of society, restricts girls’ ambitions and means that changing the face and qualities of leadership will be harder for them to achieve. 

This research, by the Geena Davis Institute on Gender in Media and Plan International, gives girls' recommendations on redefining leadership and the place of girls as power-holders. Girls were surveyed about their leadership aspirations, experience, confidence, encouragement role models, discrimination and more.

Research findings

Findings from this research include:

  • Girls aspire to lead
    76% of girls and young women aspire to be a leader in their country, community or career.
  • Girls and young women have a different definition of leadership
    One that is collaborative and brings about positive change, rather than authoritarian and controlling.

Download the report for full research findings

* Quote from a girl interviewed in Japan.

Take the Girls Get Equal Pledge

Girls everywhere are undervalued, undermined and underestimated. But we’re calling time on inequality.

Until you can see and hear us equally in positions of power. In governments and parliaments. As CEOs and leaders. In our classrooms and our homes. 

Until we can live, love and lead without fear or discrimination, we will not be stopped.

This is a movement for us all. This is how #GirlsGetEqual.

Take the pledge