Turner Broadcasting, a company renowned for creating and programming news and entertainment on television, including the CNN and Cartoon Network channels, is supporting education in Africa through a partnership with Plan.
Funding for school improvements
Since the partnership began in 2007, Turner Broadcasting has funded school improvement programmes in Rwanda and Mali.
In 2008, Turner employees fundraised over £35,000 for a school improvement programme in a village in Mali, which has improved access to education for 150 children and constructed a communal borehole dispensing safe water.
After fundraising a further £40,000, Turner Broadcasting recently completed its second school improvement programme with Plan, this time in Rwanda.
Within both projects, community members were trained in the effective management of the school and a water borehole committee was set up to ensure the community could make repairs when needed. This fosters a sense of community ownership and ensures that the improvements are sustainable.
Turner Broadcasting is now looking for a third school improvement programme to fund in Africa.
Employee volunteering and gifts in kind
As part of the partnership with Plan, a group of Turner employees from the UK, Germany, Spain and Italy visited Rwanda to volunteer alongside the community in constructing the school.
In 2009 Turner Broadcasting also donated television advertising space to Plan, to promote our child sponsorship programme across their networks and on the CNN website, resulting in increased awareness of Plan’s work across the world.
In 2012 Plan launched a second film across the same networks, promoting the Because I am a Girl campaign to improve girls’ lives. .
These gifts in kind to Plan have a value of over £12,000,000.
Turner Broadcasting was a finalist in the UK’s Business Charity Awards, which were launched this year by Third Sector and the Institute of Fundraising, for the best overseas project. This is awarded to the company that has made the biggest difference to a charity's beneficiaries through its overseas projects.
Nick Hart, head of corporate social responsibility at Turner Broadcasting, said: “Our relationship with Plan works so well because we have developed ways of helping each other that bring maximum benefits to both organisations. We broadcast CNN, Cartoon Network and other channels throughout Europe, the Middle East and Africa and our projects with Plan fit with our viewers, staff and business partners throughout the regions. They are adaptable and accommodating and always a pleasure to work with.”
Read about how CNN staff volunteered to help build a school in Mali.