Chelsea Football Club's global partnership with Plan International is launched ahead of the club’s first Champions League fixture of the season on Wednesday 16 September. It will use the power of football to help some of the world’s poorest children to fulfil their potential.
Starting at the Stamford Bridge clash with Maccabi Tel Aviv, Plan International’s logo will feature on Chelsea’s European shirts.
The partnership, initially for 3 years, will see Chelsea supporting our work in Africa, Asia and the Americas, raising funds and awareness.
Champions of change
As one of the world’s most high-profile football clubs, Chelsea’s partnership will help us reach new supporters and work with groups of young people who are traditionally difficult to engage.
Together, Plan International and Chelsea will develop a football-themed programme, ‘Champions of Change’, to engage young people in Colombia with an ambition to establish more sport-based programmes around the world.
These will harness the power of football to teach both boys and girls about equality and respect. By using the global appeal of Chelsea and the popularity of football, the programme will engage with hard-to-reach, marginalised teenagers.
Reaching the most marginalised children
Bruce Buck, Chelsea Football Club Chairman, said: “We are passionate advocates of using football as a force for good within all our communities and we’re delighted to be working with Plan and excited about what this partnership can achieve.
‘Chelsea’s profile combined with Plan’s expertise means that together we can support more children and young people throughout the world using the power of sport to inspire and educate.”
Together, we can deliver sustainable change for children in the poorest communities
Tanya Barron, Plan International UK’s Chief Executive, said: “Chelsea Football Club and Plan International have a shared goal - championing the rights of children.
“Working with Chelsea will take Plan’s work to the next level. Together, we can deliver sustainable change for children in the poorest communities, by using football to reach the most marginalised groups of young people and by introducing Plan to a new global audience.
“This is a game changer for Plan – and we’re so excited to get started.”