Move over ‘femtech’, we need equality tech

19 APRIL 2021

Feminist technology must go beyond responding to girls’ needs, suggest Nora Lindstrom, Senior Lead for Digital Programmes and Nikita Shrubsole, Influencing and Digital Policy and Advocacy Officer.

Member's of Plan International Nepal's Girls Out Loud project.
Member’s of Plan International Nepal’s Girls Out Loud project.

Feminist technology, or femtech, is considered to be technological innovations that enhance women’s lives. 

Over the past few years, we’ve seen the rise of these types of products, such as birth control and period tracking apps and smart breast pumps. Just like dishwashers and washing machines in the 1950s, it’s nice to see modern technology applied in ways that enhance ‘female emancipation’.  

It is however not enough. Girls’ and women’s need for technology that works for them goes beyond menstruation and motherhood. Femtech, as defined above, is at its best nice. Real feminist technology needs to be so much more. 

Biased tech can do harm 

The lack of diversity among the creators of technology is, by now, well-known. Only around a quarter of tech developers in leading tech sector companies are female. As technology is inherently biased, this results in particular sets of biases, those usually predominantly held by men, being reflected in the digital products that are increasingly ubiquitous in our lives.   

The result? Digital products that are outright sexist, as well as ones that in more subtle ways reproduce existing gender inequalities and reinforce prevailing, harmful gender norms and stereotypes. Case in point: the Apple credit card that provided smaller lines of credit to women than men.  

Feminist tech must help us challenge the harmful gender norms and stereotypes that underpin our society and nudge us towards more inclusive behaviours.

Or take dominant social media platforms as an example. Plan International’s 2020 Free To Be Online? report found that 58% of girls surveyed have experienced abuse or harassment on social media. If they are Black, disabled or identify as LGBTIQ+ it gets worse.

Their experiences of toxic levels of harassment online are driving them from online spaces and depriving them of their right to information, networking and education. Meanwhile, perpetrators are able thrive. The fundamental design of social media platforms has for a long time not worked for girls.

This is slowly changing. Many social media platforms are now undergoing retrofitting to make them safer for non-dominant groups. Arguably, however, had they originally been designed by more diverse teams with diverse user experience in mind, this retrofitting would not be necessary.

Challenging harmful gender stereotypes

Real feminist technology is about more than making digital products that don’t marginalise girls and women. Non-discrimination should really be the bare minimum girls, women and indeed any other non-dominant group, should be allowed to expect from any tech.  

Explicitly feminist tech needs to be tech that not only doesn’t marginalise or discriminate and isn’t just geared towards our biological differences but helps us challenge the harmful gender norms and stereotypes that underpin our society and nudges us towards more inclusive behaviours.  

This is Equality Tech, technology that advances equality by harnessing the inherent bias in technology. Sheboard is an example of Equality Tech. It is a predictive text app that encourages its users to use less gendered language when typing about girls and women. Instead suggesting girls are for example, ‘cute’, the app might propose ‘adventurous’, thereby reminding its user of the many diverse and different things girls are and can be.

To advance gender equality and achieve Sustainable Development Goal 5, we need more Equality Tech products. To this end, Plan International has been working with adolescent girls to come up with ideas for Equality Tech products. Over the past year, they have created ideas such as: 

  • Truthify – An app that tags images as modified so users know they do not depict reality.
  • Wardwall – A filter for social media channels that automatically alerts users intending to use abusive language, so they think twice before using it.

Our next step is to develop prototypes based on some of these ideas, to showcase how digital products can be gender equality allies and advocate for these ideas to be incorporated into tech design by the sector.
Because as much as a period app might make managing menstruation easier, investments towards feminist technology and innovation must go beyond superficially responding to women and girls’ needs. Instead, we must develop technological products, structures and systems that challenge inequality and drive inclusive social and behavioural change. That it is real feminist tech. That is Equality Tech.

Free to Be Online

Online abuse silences girls’ voices and is a barrier to their leadership.
The fundamental design of social media platforms has for a long time not worked for girls. 

Girls, in all their diversity, need to know that when they’re abused and threatened online, they can report it. That they’ll be listened to. That action will be taken and that perpetrators will be held to account. That’s why girls are calling on the major social media platforms to take urgent action.