View Plan International Norway's video about 12-year-old Thea's marriage to 37-year-old Geir which has been viewed over 5.5 million times.
10 October 2014: Thousands of people across the world are speaking out against child marriage following the success of a fictional blog by a 12-year-old girl announcing her wedding in Norway this Saturday, on International Day of the Girl.
Plan Norway posted the blog from 12-year-old Thea, who revealed through a series of posts that she is marrying a 37-year-old man named Geir.
With the help of Plan celebrity ambassadors, who tweeted about the blog, the story soon went viral and had more than 130,000 readers in its first day. Several hundred readers added comments, saying they were horrified, advising the girl that a marriage like this is illegal according to Norwegian laws – some even contacted the police.
14 million child brides
The media picked up the story and the same day Plan Norway admitted that the blog was part of the campaign to raise awareness of child marriage.
14 million girls across the world become child brides each year. All too often they are pulled out of school, denied their right to an education and have babies before their bodies are ready.
Plan Norway has reached more than 10 million people with campaign messages, while the blog has had over 1 million unique views in Norway alone.
The campaign has now spread across the globe. Recently actor Ashton Kutcher shared the message with his 18.5 million Facebook followers, while the story has been covered by news sites – including the Huffington Post, CNN, BBC, Buzz Feed, Independent, RTL, La Republica and Scandinavian newspapers, radio and television.
Stop the wedding!
The original blog has now turned into a campaign website. Will you stop the wedding?