Social enterprise baseline study report
Young people make up the largest proportion of Jordan’s fast-growing population, presenting both possibilities and challenges for the future. Strategic investments in human capital in Jordan could collect a “demographic dividend” over the next decades for the country. Thus, encouraging entrepreneurship and providing a supporting ecosystem for entrepreneurship could help the country mitigate and combat many of its current and future challenges. Social enterprises and initiatives are a growing sector in Jordan and can play a vital role in solving social problems and exploring new market opportunities. Social enterprises can serve as a change agent for the community and contributing to the economy of the country.
Plan International commissioned this baseline study to better understand, verify, and document pre-intervention levels of the project indicators to help the project and stakeholders undertake informed decisions on the project direction. To identify social enterprises in Jordan, a combination of ‘top down’ and ‘bottom up’ approaches were used to mobilise collective knowledge resources in order to identify social enterprises in Jordan.