The world’s storytellers continue to promote gender stereotypes and outright sexism in popular films and TV. This affects the way the world views girls, how they see themselves and what they believe they are capable of.
This Day of the Girl (October 11), girls, young women and their allies are sharing their favourite powerful girl characters from the big screen on their social media. Stereotype-smashing, boundary breaking girls like Moana, or Hermione Granger. The empowered characters the world, and girls themselves, want to see on our screens.
We want social media channels flooded with these characters so the world’s storytellers and directors, the streaming sites and production companies sit up and take notice of how they can #RewriteHerStory.
#DayOfTheGirl Challenge: Share a powerful girl character on 11 October
To celebrate Day of the Girl, take on this fun challenge: change your Facebook profile picture or share a GIF on Twitter or Instagram story with your favourite powerful girl character. Add a message of why they inspire you and why you want more female characters like them.
Tag your friends and use #DayoftheGirl and #RewriteHerStory.
Update your Facebook profile picture, or share a GIF of your example on Twitter or on your Instagram Story
Say you’re taking the #DayoftheGirl challenge – and add why this character inspires you!
Tag three friends to play it forward.
I’m taking the #DayoftheGirl challenge by sharing the girl character that most inspires me from film and TV! We need more characters like Moana! She doesn’t need a romantic storyline, she’s too busy saving her island. Who would you choose @friend1 @friend2 @friend3? #RewriteHerStory
I’m taking the #DayoftheGirl challenge and changing my profile picture to Mulan. She’s loyal, protective and fierce – plus she saved the whole of China. @friend1 @friend2 @friend3 who would you be? #RewriteHerStory
This #DayoftheGirl I’m changing my profile picture to Merida. She doesn’t need a man to help rule her kingdom, she’s perfectly capable of running it on her own! Time for you to take the challenge @friend1 @friend2 @friend3 #RewriteHerStory
I’m taking the #DayoftheGirl challenge and changing my profile picture to Anna. The love she has for her sister surpasses any love she could have for a man, and she uses that love to save her WHOLE KINGDOM! @friend1 @friend2 @friend3 get involved! #RewriteHerStory
#RewriteHerStory on social media
Share graphics and gifs to help #RewriteHerStory
Read the report: Rewrite Her Story
The world’s most popular films are sending the message to girls and young women that leadership is mostly for men. Women leaders – be they presidents, CEOs or business owners – are far more likely to be portrayed as sex objects, shown in revealing clothing or even naked on the big screen.
Research from the Girls Get Equal campaign and the Geena Davis Institute on Gender in Media has analysed the 56 top-grossing films in 20 countries.
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