Girls' call for an end to sexism and discrimination on-screen was heeded by some fierce allies. From Reese Witherspoon to Naomi Campbell, Teen Vogue to Jameela Jamil, the global, girl-led Girls Get Equal campaign caught the eye of women at the top of media, modelling, movies and music.
These women know that fashion shoots, music videos and films affect the way the world sees girls - and how they see themselves.
So this October 11th they stood in solidarity with girls by calling out the tired tropes and stereotypes that have been holding them back, and demanding better representation for the next generation.
Here are just some of the highlights.
What we see on our screens informs how we see ourselves, what we believe is possible, and what we can become. And while it feels like there’s been progress (having a woman 007 or superhero is VERY welcome news), unfortunately studies from @gdigm show that stereotypes still dominate the media we consume and that those stereotypes affect the lives and leadership ambition of girls and young women. ... So what can we do to rewrite these stories? Smash stereotypes, challenge sexism, and IMPORTANTLY, hire more women — and women of color — in entertainment. Studies have found that having a woman director and at least one woman on the writing team produces more female leads, more female characters, more dialogue for these characters, AND more women in the crew. You can also vote with your dollars and watch time by supporting content that supports women. Show that audiences want this! To be it, girls must see it. Let’s all work to #RewriteHerStory Linking the research study by @planinternational x @GDIGM in Story, @elliotsalazar
#DidYouKnow that not a single one of the world’s top 56 grossing films in 2018 was woman-directed? Therefore no surprise girls & women are silenced, sexualized & side-lined on screen! Learn more via @GDIGM & @PlanGlobal: https://t.co/achYlP073t #RewriteHerStory #DayOfTheGirl pic.twitter.com/7PVSefEKWc— Toni Garrn (@ToniGarrn) October 11, 2019
Maude from Harold and Maude is the most influential female character I came across growing up. She's beautiful because she lives life to the full and isn’t afraid to be unapologetic about who she is! I'm still trying to be like her! #DayoftheGirl #RewriteHerStory @PlanUK pic.twitter.com/CrS0BI9Zww— Paloma Faith (@Palomafaith) October 11, 2019
Jameela Jamil's i_weigh movement weighed in...
Activist Thokozile from Zambia took over Teen Vogue's insta stories to demand better representation for girls on-screen and in the media.
Singer/songwriter Zara Larsson on representation in the music industry.
Sign the Girls Get Equal pledge
We will not stop until girls can live, love and lead without fear or discrimination.
This is a movement for us all. We won't stop until #GirlsGetEqual.