Because I am a Girl launch rocks the world
Glowing pink landmarks, rock concerts and events in more than 60 countries around the world marked the global launch of Plan’s Because I am a Girl campaign on October 11 – the first ever international Day of the Girl.
This special world day was designated by the United Nations following extensive lobbying by Plan and girls themselves. It was the perfect opportunity to spread the word about the power of investing in girls.
Huge thanks to everyone who joined us and helped make the Because I am a Girl launch such an enormous success - we couldn’t have done it without YOU!
World glows pink
The day saw dozens of famous landmarks across the world turn bright pink in celebration – including the pyramids in Egypt, London Eye in the UK, the Empire State Building in the USA and Niagara Falls in Canada.
New York launch
The global launch culminated in an event in New York, which was attended by UN Women executive director Michelle Bachelet, Nobel Peace Prize winner Leymah Gbowee, Minister for Status of Women from Canada Rona Ambrose, actress Marcia Cross and journalist Mariane Pearl.
Seven Plan-supported girl ambassadors from across the world were also there to share their experiences with policy makers - 3 of them also had the opportunity to ring the closing bell at the NASDAQ stock exchange.
Queen Rania of Jordan sent a special video message to mark the day, while the prime minister of Australia joined hundreds of thousands of people in raising their hand to show support for girls’ right to quality education.
In India, Slumdog Millionaire actor Anil Kapoor helped launch Plan India’s Because I am a Girl rock concert, which saw some of the country’s best musicians performing for 10,000 people in Mumbai.
Meanwhile, African musicians Yvonne Chaka Chaka, Oliver Mtukudzi and Suzanna Owiyo released a pop song to celebrate Because I am a Girl at the pan-Africa campaign launch in Addis Ababa, Ethiopia.
Among the scores of other highlights are a child marriage flash mob taking over Copenhagen Central Station in Denmark, and a school experiment in Belgium, which drove home the reality faced by millions of girls who are forced out of education to perform domestic chores.
State of the World’s Girls report
Plan also marked the day by releasing the latest in our yearly State of the World’s Girls reports: Learning for life.
The report takes a critical look at the state of girls’ education and reveals a global crisis in the quality of learning.
Find out more and read the report.
Thanks again to everyone who supported the launch of Because I am a Girl.
The New York event received significant support from the private sector. We are grateful to KPMG for their generous contribution, to Omnicom Group for their commitment and support to the whole campaign and helping spread the word far and wide, and to PepsiCo, for Indra Nooyi being a key note speaker and their Foundation's financial support.
Raise Your Hand to show your support for girls’ quality education.
An extra year of secondary school can increase a girl’s potential income by 15 to 25%.