Girls campaign goes global

Join us for the global launch of Plan’s Because I am a Girl campaign on 11 October – the first ever international Day of the Girl.

Girls campaign goes global

Events will be taking place in more than 60 countries across the world - from a rock concert in India to a radio blitz in Ireland.

The celebrations will culminate in a global event in New York, which will be attended by UN Women executive director Michelle Bachelet, Nobel Peace Prize winner Leymah Gbowee, Minister for Status of Women Canada the Honourable Rona Ambrose, actress Marcia Cross, journalist Mariane Pearl and Plan-supported girl ambassadors from around the world, who will be sharing their experiences with policy makers.

The Empire State Building ,London Eye and the Niagara Falls are among a number of landmarks that will be lit up bright pink to mark the occasion.

Day of the Girl

Globally, 1 in 3 girls is denied an education. Because I am a Girl aims to support millions of girls to get the education, skills and support they need to transform their lives and the world around them.

The Day of the Girl was designated by the United Nations following an extensive campaign led by Plan and girls themselves. It’s our day to spread the word about the power of investing in girls.

Please help us raise 1 million hands to show the UN that the world believes educating girls should be a priority.

Raise Your Hand and spread the word right now at

For all the campaign launch action, please follow us on and

Thanks for the support!

Plan thanks everyone who has supported the global launch of the Because I am a Girl campaign.

The New York event has received significant support from the private sector. We are grateful to KPMG for their generous contribution, to Omnicom Group for their commitment and support to the whole campaign and helping spread the word far and wide, and to PepsiCo, for Indra Nooyi being a key note speaker and their Foundation's financial support.

read all stories
Girl facts

open quotes The leading cause of death for young women aged 15-19 in developing countries is pregnancy.close quotes

See source